In our latest podcast episode, we had the pleasure of chatting with Christian Bush, owner of Wildhawk Physical Therapy. Christian shared his inspiring journey from running a struggling side hustle to achieving remarkable monthly revenues of $50,000 to $60,000. Join us as we explore his transformation, the challenges he faced, and the strategies that led him to become a successful CEO in the world of physical therapy.
The Beginning of a Journey
Christian and his partner Ryan launched their practice during the height of the pandemic in 2020. Despite their hard work and dedication, they faced initial challenges in attracting clients. “We thought it was going to be awesome, but it was literal silence for almost a year,” Christian recalled. This experience taught them the importance of effective marketing and outreach.
Finding the Right Path
After a year of struggling, they discovered the Book Partnership Program. With newfound strategies, they quickly saw an increase in client inquiries, ramping up their revenue from just a few patients to an impressive monthly income. This success motivated them to fully commit to their practice, leaving their jobs to focus entirely on their growing business.
The Importance of Hiring
One of the significant challenges Christian faced was hiring the right team members. Initially, they struggled to find suitable physical therapists to join their practice. “We learned the importance of being specific in our hiring process,” he emphasized. By refining their approach and focusing on quality candidates, they began to build a strong, reliable team.
Mastering Sales and Marketing
Joining the Performance Mastermind was a game-changer for Christian and Ryan. They honed their sales techniques and learned how to better engage with potential clients. “We’re now consistently above 80% in phone call conversions,” Christian shared. This focus on sales not only filled their therapists’ caseloads but also allowed them to dedicate more time to training their team.
Balancing Growth and Personal Life
As they transitioned to a successful business model, Christian found that he could better balance work and personal life. “It’s been amazing to be present for my family,” he said. With effective systems in place, they’ve created a practice that runs smoothly, even allowing Christian to move to Kansas City while maintaining operations.
Conclusion
Christian’s journey illustrates the power of perseverance, effective hiring, and strategic marketing in transforming a practice. By focusing on these areas, physical therapists can build successful businesses that not only serve their communities but also provide personal fulfillment.
Call to Action
Are you looking to elevate your physical therapy practice? Reach out to us to learn how our services can help you achieve your goals!
Listen to the Full Podcast Episode
For a deeper dive into a cash physical therapist’s journey, make sure to listen to the full podcast episode. Click here to listen to the episode: From Side Hustle to $50K/Month: Secrets to Scaling a PT Practice
About Author:
Although the company eventually failed, it provided Jordan with invaluable learning experiences. He became passionate about designing world-class patient experiences and building efficient marketing & sales funnels for cash physical therapists. Utilizing this expertise, Jordan became the CMO of a well-known physical therapy media company, and consulted for and built marketing funnels for some of the top physical therapy business coaches.
Eventually growing tired of the typical agency and consulting grind, Jordan, alongside Max Zirbel, founded Clinical Marketer. They infused it with the hands-on support and mentorship that they benefited from in their initial venture. The company was a success from the start, aiding clinics in scaling to 6 and 7 figures in revenue. During its first launch, Jordan and his team met Dr. Ben Bagge, whom they later partnered with after helping him grow his business from $200K/year to over $1M/year in three years.
