As we head into 2025, the integration of Artificial Intelligence (AI) into physical therapy practices is set to reshape the industry. From streamlining administrative tasks to enhancing patient experience and marketing efforts, AI is proving to be a game-changer. In this episode, we explore the powerful AI tools that are helping practices increase efficiency, personalize care, and ultimately improve their bottom line.
AI-Powered Solutions for Rescheduling and Cancellations
One of the most significant benefits AI offers to physical therapy practices is automating routine tasks. At Clinical Marketer, we’ve been experimenting with Penciled, an AI tool that integrates seamlessly with PT Everywhere to help manage cancellations and rescheduling. This AI scans the schedule every 10 seconds for openings and matches them to patients’ preferred times, automatically notifying them of available slots.
Benefits of AI in Scheduling:
- Decreased Administrative Costs: By automating rescheduling, practices can save time and reduce human error, allowing staff to focus on higher-priority tasks.
- Improved Patient Experience: AI notifies patients in real-time about available appointments, reducing the time they spend waiting to get back on the schedule.
This tool has proven to be a valuable asset, improving both operational efficiency and patient satisfaction.
Seamless Integration for a Smooth Workflow
We’ve also integrated AI into our GoHighLevel CRM system to automate workflows. This integration allows us to create more personalized patient touchpoints and interventions throughout their treatment journey. For example, when patients hit a specific milestone—such as the fourth or fifth visit—AI can automatically trigger a motivational message or reminder to help prevent drop-off.
Other Key Features:
- Personalized Communication: AI helps generate customized text messages, videos, or reminders based on the patient’s progress and treatment timeline.
- Automated Follow-Ups: From sending birthday messages to offering reactivation incentives, AI ensures consistent and timely communication with patients, enhancing their experience and improving retention.
AI for Enhanced Marketing
AI is not only transforming the back-end operations of physical therapy clinics but also revolutionizing marketing strategies. Tools like Hagen AI and 11 Labs are making it easier than ever for practice owners to create high-quality, personalized content at scale.
Hagen AI for Video Marketing
Hagen AI can clone a therapist’s appearance and voice, creating videos for marketing without requiring them to spend hours on production. By simply sending a photo, AI can generate a video of the therapist delivering scripted content, making it easier to test different marketing messages and calls to action. This allows clinics to quickly identify what resonates best with their target audience, without the need for extensive video production.
11 Labs for Voice Replication
When paired with 11 Labs, you can also replicate your voice to add a personal touch to your videos, even if you don’t feel comfortable recording them yourself. With just a short voice recording, this AI tool can generate a speech model that matches your unique voice and tone, which can be overlaid on any video.
Mid-Journey AI for Creative Ad Campaigns
For ad creatives, Mid-Journey is a powerful tool that allows you to create captivating visuals for your campaigns. With AI, you can design unique graphics for social media posts, landing pages, or email campaigns. Mid-Journey’s ability to create high-quality, one-of-a-kind images sets your ads apart, ensuring they capture attention in an oversaturated digital world.
Benefits of AI-Generated Marketing Content:
- Time Efficiency: AI speeds up the process of creating, testing, and optimizing ad content, reducing the manual effort required.
- Cost-Effective: AI-generated content eliminates the need for expensive photo shoots or video productions, making marketing efforts more affordable for small and solo practices.
Transforming the Patient Experience with AI
While AI is great for streamlining business operations and enhancing marketing, its role in improving the patient experience cannot be overstated. By integrating AI into patient interactions, practices can create a highly personalized, efficient, and engaging experience.
AI in Front-Office Operations
AI tools like automated phone answering services can assist front-office staff by answering common patient questions, handling appointment bookings, and even managing lead follow-ups. These tools provide a more empathetic and engaging experience for patients, while also reducing the workload on your administrative team.
The Future of AI in Physical Therapy
Looking ahead, AI’s role in physical therapy will only continue to grow. The potential applications are vast, ranging from administrative automation and personalized treatment plans to advanced AI-driven diagnostics. While AI may never fully replace the human connection in patient care, it will enhance the efficiency of practice management and help PTs provide better, more personalized care.
Predictions for AI in the Physical Therapy Industry:
- Increased Automation: AI will automate more administrative tasks, allowing PTs to focus on patient care and business growth.
- Improved Treatment Personalization: AI-driven insights could lead to more tailored treatment plans, enhancing patient outcomes and satisfaction.
- Growth in Cash-Based Practices: With the rise of AI tools that reduce operational costs and improve efficiency, cash-based physical therapy practices will likely expand, providing better compensation and work-life balance for PTs.
Embracing AI for Practice Growth
Incorporating AI into your practice may seem daunting, but it’s a powerful tool that can drastically improve the efficiency and quality of care you offer. Whether you’re automating patient follow-ups, creating engaging marketing content, or improving your scheduling system, AI offers solutions to many of the challenges faced by physical therapy practices today.
As we move into 2025, those who embrace AI will be well-positioned to stand out in a competitive market and provide exceptional care while running a thriving business.
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Watch and Listen to the Full Video
For a deeper dive into a cash physical therapists’ journeys, make sure to listen to the full video. Click here to listen to the video: AI Revolution in Physical Therapy: Discover the Tools Shaping Practices in 2025
About Author:
Although the company eventually failed, it provided Jordan with invaluable learning experiences. He became passionate about designing world-class patient experiences and building efficient marketing & sales funnels for cash physical therapists. Utilizing this expertise, Jordan became the CMO of a well-known physical therapy media company, and consulted for and built marketing funnels for some of the top physical therapy business coaches.
Eventually growing tired of the typical agency and consulting grind, Jordan, alongside Max Zirbel, founded Clinical Marketer. They infused it with the hands-on support and mentorship that they benefited from in their initial venture. The company was a success from the start, aiding clinics in scaling to 6 and 7 figures in revenue. During its first launch, Jordan and his team met Dr. Ben Bagge, whom they later partnered with after helping him grow his business from $200K/year to over $1M/year in three years.
