Achieve Top Google Rankings for Your Physical Therapy Clinic
In today’s digital age, having a strong online presence is crucial for physical therapy clinics. One of the most effective ways to improve your clinic’s online visibility and attract new clients is by ranking it at the top of Google Maps and Google My Business.
Tip #1: Equipping Yourself with GMB Everywhere
Start by installing a free Chrome extension called ‘GMB Everywhere’. This tool overlays on your Google My Business results and provides insights into your top competitors, the keywords they’re using, and their strategies. It’s a valuable asset for gaining a competitive edge.
Tip #2: Choosing Your Primary Business Category
Your primary business category on Google My Business plays a pivotal role in ranking. Research popular keywords and search volumes using tools like SEMrush or Google Ads Keyword Research.
Tip #3: Secondary Business Categories
In addition to your primary category, identify relevant secondary categories. Analyze your competitors using GMB Everywhere to see what categories they use.
Tip #4: Optimizing Your Business Name
Your business name should reflect your practice’s real name, but you can strategically add keywords at the end to improve search rankings.
Tip #5: Overall Review Score
Maintaining a high overall review score is crucial for improving your clinic’s online reputation and search ranking.
Tip #6: Keywords in Reviews
Encourage patients to use relevant keywords in their reviews, as these can positively impact your search ranking.
Tip #7: Quantity of Reviews
While the quantity of reviews matters, it’s not the most critical factor. Focus on quality and authenticity.
Tip #8: Direct Google Review Link
Make it easy for patients to leave reviews by providing a direct link to your Google review page.
Tip #9: Building Business Citations & Listings
Utilize citation building services like Yext to list your business on popular directories and increase your online presence.
Tip #10: Generating Backlinks with Press Releases
Craft press releases about noteworthy events in your practice and distribute them to various news outlets. When these outlets link back to your website, it can boost your SEO ranking.
Tip #11: Leveraging Internal Links
Internal links within your website, pointing to other relevant pages, help Google’s spiders crawl and index your content effectively. This improves your chances of ranking higher in search results.
Conclusion:
By implementing these strategies, you can position your physical therapy clinic as the top-ranked establishment on Google Maps and Google My Business. Remember that consistent effort, attention to detail, and a commitment to providing excellent patient experiences are key to success in the competitive world of local search rankings.
For those interested in getting the most out of your practice’s marketing & sales, you can schedule an appointment with one of our Practice Growth Experts to look at your situation and help you design a marketing action plan. Call us at (262) 205-2525 or book a call here:
Although the company eventually failed, it provided Jordan with invaluable learning experiences. He became passionate about designing world-class patient experiences and building efficient marketing & sales funnels for cash physical therapists. Utilizing this expertise, Jordan became the CMO of a well-known physical therapy media company, and consulted for and built marketing funnels for some of the top physical therapy business coaches.
Eventually growing tired of the typical agency and consulting grind, Jordan, alongside Max Zirbel, founded Clinical Marketer. They infused it with the hands-on support and mentorship that they benefited from in their initial venture. The company was a success from the start, aiding clinics in scaling to 6 and 7 figures in revenue. During its first launch, Jordan and his team met Dr. Ben Bagge, whom they later partnered with after helping him grow his business from $200K/year to over $1M/year in three years.
