Welcome back to the Cash Physical Therapy Headquarters podcast! Today, we’re diving into a topic that can transform your cash practice: local networking and workshops. If you’re a cash practice owner looking to enhance your community presence, this episode is packed with actionable insights from expert Dr. Michelle Moore, who has successfully navigated the world of workshops and community engagement.
Building Connections in Your Community
Dr. Michelle Moore, along with her husband Cameron, has built a thriving cash physical therapy practice in West Phoenix. Their journey began with a unique opportunity to travel and work as travel PTs, which allowed them to observe the unmet needs of athletes seeking better care. This experience laid the groundwork for their practice, as they realized that active individuals were often underserved.
The Importance of Authentic Relationships
Michelle emphasizes the value of forming genuine relationships within your community. Rather than approaching local gyms and businesses with a transactional mindset, she encourages practice owners to engage authentically. By showing up to offer help and build connections, you create a foundation of trust.
- Start with Passion: Identify what you’re passionate about and find communities that align with those interests. For Michelle, it was CrossFit gyms and functional fitness communities.
- Give Before You Ask: Provide valuable insights or small tips to gym members without any expectation of return. This creates goodwill and positions you as a trusted resource.
Networking Strategies
So how can you effectively network with local gyms and organizations? Here are Michelle’s key strategies:
- Identify Your Target Audience: Focus on groups or individuals you genuinely want to work with. This ensures that your networking efforts are enjoyable and fulfilling.
- Drop-Ins: Visit local gyms to participate in classes and connect with coaches and gym members. Use this time to build rapport and learn about their challenges.
- Offer Workshops: Once you’ve established trust, propose to run workshops on relevant topics, such as injury prevention or mobility training. This positions you as an expert while helping the community.
Running Successful Workshops
Michelle’s practice heavily relies on workshops to engage the community. Here’s how they run successful workshops:
- Plan Ahead: Create a marketing timeline for your workshop. Start with a save-the-date announcement six weeks in advance, followed by more detailed information leading up to the event.
- Make It Easy for Gym Owners: Offer to create promotional materials, including social media posts and flyers, to alleviate the burden on gym owners.
- Maximize Attendance: Schedule workshops during off-peak hours and encourage gym owners to promote them to their members.
Delivering Value During Workshops
When conducting workshops, Michelle follows a structured approach to ensure participants leave with valuable insights:
- Show, Don’t Just Tell: Engage attendees with hands-on activities, such as testing their mobility and providing immediate feedback.
- Educate on Root Causes: Help attendees understand the underlying issues behind their pain or limitations and emphasize the importance of personalized evaluations for long-term solutions.
- Create Momentum: At the end of the workshop, offer attendees a special promotion (e.g., half-off initial evaluations) to encourage them to take the next step in their care.
Conclusion
Building a successful cash practice requires more than just effective treatment; it requires community engagement and genuine relationships. By leveraging local networking and workshops, you can create a vibrant practice that attracts and retains patients. As you implement these strategies, remember to focus on authenticity and providing value to your community.
Call to Action
If you found this episode helpful and want to dive deeper into specific workshop tactics and strategies, comment “workshops” below, and we’ll explore this topic further in a future episode. Don’t forget to like and subscribe for more insights on growing your cash practice!
Listen to the Full Podcast Episode
For a deeper dive into a cash physical therapists’ journeys, make sure to listen to the full podcast episode. Click here to listen to the episode: Mastering Workshops- Boost Your Physical Therapy Business with Community and Profit
About Author:
Although the company eventually failed, it provided Jordan with invaluable learning experiences. He became passionate about designing world-class patient experiences and building efficient marketing & sales funnels for cash physical therapists. Utilizing this expertise, Jordan became the CMO of a well-known physical therapy media company, and consulted for and built marketing funnels for some of the top physical therapy business coaches.
Eventually growing tired of the typical agency and consulting grind, Jordan, alongside Max Zirbel, founded Clinical Marketer. They infused it with the hands-on support and mentorship that they benefited from in their initial venture. The company was a success from the start, aiding clinics in scaling to 6 and 7 figures in revenue. During its first launch, Jordan and his team met Dr. Ben Bagge, whom they later partnered with after helping him grow his business from $200K/year to over $1M/year in three years.
