As the holiday season approaches, it’s the perfect time for cash physical therapists to implement strategies that generate new patients and boost cash flow. One of the most effective ways to achieve this is through referral promotions targeted at past patients. In this blog post, we’ll explore how to leverage these promotions to turn your existing patients into a source of new clients.
The Importance of Referrals
At the heart of any successful cash practice is the power of referrals. Word-of-mouth referrals are not only more cost-effective than paid advertising, but they also bring in patients who are already pre-sold on the value of your services. The goal is to create an environment where your current patients feel motivated to refer their friends and family.
Crafting Your Holiday Referral Promotion
This holiday season, we’re excited to implement a new referral promotion. Here’s how it works:
- Kickoff Date: The promotion will begin on December 1st and run throughout the month, ending just before Christmas.
- Gift Card Offer: We’ll be offering $250 gift cards for initial evaluations at a discounted price of $25. This creates a perception of high value while making it affordable for patients to gift these cards to others.
- Additional Incentives: For every referred patient who comes in for an evaluation, the referring patient will receive rewards:
- $100 off their next session for the first referral.
- A free service for three referrals.
- A round-trip flight to Honolulu for five referrals.
This structure not only encourages more referrals but also creates an engaging way for patients to introduce new clients to your practice.
Managing Patient Information
To maximize the effectiveness of this promotion, we’ll collect essential contact information from the new patients using the gift cards. This ensures that we can reach out to them and remind them about their gift after Christmas.
- Expiration Dates: The gift cards will be valid until January 31st, creating urgency for the new patients to book their appointments promptly.
- Follow-Up: After the holidays, we’ll follow up with the new patients to remind them to schedule their evaluations.
Marketing the Promotion
We plan to utilize every communication channel at our disposal to promote this referral campaign:
- Email and Text Messaging: We will send out informative blasts to our existing patient base to inform them about the promotion.
- In-Clinic Promotion: Signage in treatment rooms and at the front desk will ensure every patient is aware of the promotion.
- Staff Incentives: Our physical therapists will also receive bonuses for every referral they bring in, creating an additional layer of motivation for them to promote the campaign.
Conclusion
This holiday season, creating a surge of new patients through referral promotions is not only achievable but can also lead to significant growth for your cash practice. By focusing on building relationships and providing value, you can turn your current patients into ambassadors for your practice.
Implement this strategy and watch as your practice thrives during the holiday season and beyond.
Listen to the Full Podcast Episode
For a deeper dive into a cash physical therapists’ journeys, make sure to listen to the full podcast episode. Click here to listen to the episode: Holiday Cash Surge: Maximize Patient Referrals for Immediate Profit
About Author:
Although the company eventually failed, it provided Jordan with invaluable learning experiences. He became passionate about designing world-class patient experiences and building efficient marketing & sales funnels for cash physical therapists. Utilizing this expertise, Jordan became the CMO of a well-known physical therapy media company, and consulted for and built marketing funnels for some of the top physical therapy business coaches.
Eventually growing tired of the typical agency and consulting grind, Jordan, alongside Max Zirbel, founded Clinical Marketer. They infused it with the hands-on support and mentorship that they benefited from in their initial venture. The company was a success from the start, aiding clinics in scaling to 6 and 7 figures in revenue. During its first launch, Jordan and his team met Dr. Ben Bagge, whom they later partnered with after helping him grow his business from $200K/year to over $1M/year in three years.
