Effective Strategies for Cash Physical Therapists in 2023
Clinical Marketer

In today’s rapidly evolving healthcare landscape, cash physical therapists face increasing competition. Effective marketing strategies have become more critical than ever to thrive in this environment. Many traditional marketing methods are slow and unpredictable, relying on strategies that haven’t changed for decades and often relying on a single marketing channel. However, there are innovative approaches that can help cash physical therapists excel in 2023.

At The Clinical Marketer, we’ve assisted 187 cash physical therapists in launching and scaling their practices in the last two years, with 108 of them achieving five-figure or multiple five-figure monthly incomes within just 90 days. These strategies have been tested and proven in our own practice, which now generates $1.5 million annually.

Here are the three primary strategies that can help cash physical therapists succeed in 2023:

1. Facebook Ads

Facebook ads offer an efficient way for physical therapists to reach a broad and growing audience. With 2.9 billion monthly active users worldwide, Facebook provides an extensive platform for marketing. Setting up and managing Facebook ads is relatively straightforward, making it an excellent starting point for cash practices, especially if you’ve never run paid ads before.

The ability to target specific demographics and interests on Facebook allows for highly effective patient attraction. Dr. Chris, one of our success stories, generated over $100,000 last year from Facebook ads alone. This method offers a reliable way to bring in new patients consistently.

2. SEO-Optimized Website

An SEO-optimized website is crucial for cash physical therapy practices. It allows potential patients to find your practice easily when searching for relevant keywords on search engines like Google. Research shows that over 80% of people use search engines to find local businesses, including physical therapy providers.

To enhance your website’s SEO, optimize titles, descriptions, and URLs with relevant keywords. Create high-quality content, such as blog posts and videos, addressing common questions and concerns about cash physical therapy. Ensure your website is mobile-friendly and loads quickly, which significantly impacts Google search rankings. Claim and optimize your Google business profile listing to appear in local search results and on Google Maps.

These steps can dramatically improve your website’s visibility and attract more qualified leads, ultimately leading to more patients and revenue.

3. Local Networking and Workshops

Building local relationships and referral partnerships can provide long-lasting benefits for your practice. While digital marketing channels can change rapidly, relationships and community connections endure. When you approach referral partnerships from a position of strength, it becomes easier to establish valuable relationships within your community.

By implementing these strategies, cash physical therapists can set themselves up for success in 2023 and beyond. While these strategies won’t get you to seven figures alone, they are highly effective for reaching six figures quickly.

In conclusion, the three primary marketing strategies for cash physical therapists in 2023 are Facebook ads, an SEO-optimized website, and local networking and workshops. These strategies are proven to work swiftly and efficiently. With increasing competition, effective marketing is more important than ever. If you’re interested in implementing these strategies with our guidance, book a call with us to install your own patient-getting marketing system.

For those interested in getting the most out of your practice’s marketing & sales, you can schedule an appointment with one of our Practice Growth Experts to look at your situation and help you design a marketing action plan. Call us at (262) 205-2525 or book a call here:

About Author:

Clinical Marketer
Jordan Mather got started in the entrepreneurship game at 18 with a medical software startup that revolutionized the physical therapy patient experience. As CEO for 5 years, Jordan participated in top Startup Accelerator Programs, collaborated with a major Wisconsin hospital, raised over $250K in funding, and earned a spot on Wisconsin’s ‘Top 25 Entrepreneurs Under 25’ list.

Although the company eventually failed, it provided Jordan with invaluable learning experiences. He became passionate about designing world-class patient experiences and building efficient marketing & sales funnels for cash physical therapists. Utilizing this expertise, Jordan became the CMO of a well-known physical therapy media company, and consulted for and built marketing funnels for some of the top physical therapy business coaches.

Eventually growing tired of the typical agency and consulting grind, Jordan, alongside Max Zirbel, founded Clinical Marketer. They infused it with the hands-on support and mentorship that they benefited from in their initial venture. The company was a success from the start, aiding clinics in scaling to 6 and 7 figures in revenue. During its first launch, Jordan and his team met Dr. Ben Bagge, whom they later partnered with after helping him grow his business from $200K/year to over $1M/year in three years.
Now, Jordan is focused on empowering clients in the cash physical therapy space, sharing his accumulated skills, processes, and hiring strategies to help them increase their revenue and impact without proportionally increasing their workload.
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